Neptune announced its new Mood Ring line of High CBD Oil, High CBD Capsules, Classic Hashish and Legacy Hashish earlier this month, is promising higher dose products than are on the market right now.
Infused cannabis products started trickling into the Canadian market in December, but wider distribution isn’t expected until later this quarter.
Lisa Campbell, CEO of Mercari Agency, a Toronto-based cannabis consultancy, noted that hurdles stand in the way of beer companies looking to capitalize on cannabis beverages – especially regulatory barriers.
For example, beer makers are unable to produce cannabis beverages unless they build out a separate facility – or partner with someone who already has a separate facility.
That adds significant cost and limits synergy.
Many cannabis beverage joint ventures with some of the biggest brewers have yet to launch a product despite such products being legal, she said.
“The ban of alcohol branding and nomenclature means beer brands can’t capitalize on their existing brands to gain cannabis market share.”
Canadian cannabis sales agency Lifford Cannabis is rebranding to Mercari Agency to better establish itself as a pure-play legal pot sales and marketing agency. The company, which previously operated alongside its agency that focused on alcohol sales, looks to focus its efforts on its wholesale cannabis brokerage business and working with federally-authorized cannabis licence holders. Mercari is also expanding its business nationally ahead of Canada’s launch of Cannabis 2.0 products early next year after previously focusing exclusively on Ontario, B.C. and Alberta, the company said in a statement.
Selon la chef de la direction de la société de vente et de commercialisation de cannabis Mercari Agency, Lisa Campbell, ces réductions étaient inévitables puisque plusieurs entreprises se sont surévaluées depuis la légalisation du cannabis récréatif, en plus de s’engager dans une course pour se tailler une place parmi les plus gros joueurs du secteur.
Select Wine Merchants announced today that an agreement has been reached to purchase 100% ownership of Lifford Wine & Spirits. As a wholly owned subsidiary of Select Wines, Lifford will continue to operate as a separate wine agency with its own field sales team focused on the on-trade and direct to consumer channels. The objective of this transaction is to accelerate Lifford’s growth while increasing Select Wines’ distribution to Ontario restaurants and consumers.
