Canadian cannabis sales agency Lifford Cannabis is rebranding to Mercari Agency to better establish itself as a pure-play legal pot sales and marketing agency. The company, which previously operated alongside its agency that focused on alcohol sales, looks to focus its efforts on its wholesale cannabis brokerage business and working with federally-authorized cannabis licence holders. Mercari is also expanding its business nationally ahead of Canada’s launch of Cannabis 2.0 products early next year after previously focusing exclusively on Ontario, B.C. and Alberta, the company said in a statement.