International Women's Day

International Women’s Day is celebrated every year on March 8th to commemorate the social, economic, cultural and political achievements of women. It is also a day to raise awareness about the struggles women face and the need to continue working towards gender equality. This year’s theme is “Choose to Challenge”, encouraging people to challenge gender bias and inequality in all aspects of life.

The history of International Women’s Day can be traced back to the early 1900s when women around the world started demanding better working conditions, voting rights, and an end to discrimination. In 1908, 15,000 women marched through New York City demanding shorter working hours, better pay and voting rights. The following year, the first National Women’s Day was observed in the United States on February 28th. In 1910, an International Women’s Conference was held in Copenhagen, where it was proposed that a Women’s Day be held annually. The idea was widely accepted and International Women’s Day was celebrated for the first time in Austria, Denmark, Germany, and Switzerland on March 19th, 1911.

Since then, International Women’s Day has become a global celebration of women’s achievements and a call to action for gender equality. It is an opportunity to celebrate the progress that has been made in advancing women’s rights, while also recognizing the challenges that still exist.

This year’s theme, “Choose to Challenge”, highlights the importance of taking action to challenge gender bias and inequality. It encourages people to speak out against discrimination and to actively work towards creating a more inclusive and equal world. Whether it’s in the workplace, at home, or in the community, there are many ways to challenge gender bias and inequality.

One of the key ways to challenge gender bias is by promoting women’s leadership and empowerment. This includes supporting women to take on leadership roles, advocating for women’s rights, and providing opportunities for women to learn and grow. It also involves addressing systemic barriers that prevent women from reaching their full potential, such as unequal pay, lack of access to education and healthcare, and gender-based violence.

Another way to challenge gender bias is by promoting diversity and inclusion. This means creating a culture that values and respects the diversity of women’s experiences, backgrounds, and identities. It involves recognizing and addressing the intersecting forms of discrimination that women face, such as racism, ableism, and homophobia.

Finally, it’s important to challenge gender bias by raising awareness and starting conversations about the issues that women face. This can be done through social media campaigns, events, and other forms of advocacy. By speaking out and sharing stories, we can build solidarity and create change.

International Women’s Day is a reminder of the ongoing struggle for gender equality, and the need to continue working towards a more just and equitable world. By choosing to challenge gender bias and inequality, we can create a better future for all women.

Cannabis "care-mongering" in the time of COVID-19

Cannabis "care-mongering" in the time of COVID-19

With so much COVID-19 doom and gloom online, some in the cannabis community have opted to turn the channel with what they call “care-mongering” on Instagram.

People have been dropping off or mailing cannabis-related products, including pot seeds, to friends, explained Lisa Campbell, the Toronto-based CEO of the cannabis sales and marketing company, Mercari Agency Ltd.

Everything you need to know about microdosing

Everything you need to know about microdosing

“Microdosing is a great way to experiment with cannabis for new and old users,” says Lisa Campbell, CEO of Toronto-based Mercari Agency, noting that consumers may want to experience “the euphoric highs of cannabis while reducing the side effects of overconsumption including paranoia, dry mouth and tiredness.”

Cannabis Is Taking Away From Beer Market Share Following Legalization

Cannabis Is Taking Away From Beer Market Share Following Legalization

Infused cannabis products started trickling into the Canadian market in December, but wider distribution isn’t expected until later this quarter.

Lisa Campbell, CEO of Mercari Agency, a Toronto-based cannabis consultancy, noted that hurdles stand in the way of beer companies looking to capitalize on cannabis beverages – especially regulatory barriers.

For example, beer makers are unable to produce cannabis beverages unless they build out a separate facility – or partner with someone who already has a separate facility.

That adds significant cost and limits synergy.

Many cannabis beverage joint ventures with some of the biggest brewers have yet to launch a product despite such products being legal, she said.

“The ban of alcohol branding and nomenclature means beer brands can’t capitalize on their existing brands to gain cannabis market share.”

Lifford rebrands to Mercari ahead of launch of Cannabis 2.0 products

Lifford rebrands to Mercari ahead of launch of Cannabis 2.0 products

Canadian cannabis sales agency Lifford Cannabis is rebranding to Mercari Agency to better establish itself as a pure-play legal pot sales and marketing agency. The company, which previously operated alongside its agency that focused on alcohol sales, looks to focus its efforts on its wholesale cannabis brokerage business and working with federally-authorized cannabis licence holders. Mercari is also expanding its business nationally ahead of Canada’s launch of Cannabis 2.0 products early next year after previously focusing exclusively on Ontario, B.C. and Alberta, the company said in a statement.

Cannabis: les experts s'attendent à d'autres coupes d'emplois

Cannabis: les experts s'attendent à d'autres coupes d'emplois

Selon la chef de la direction de la société de vente et de commercialisation de cannabis Mercari Agency, Lisa Campbell, ces réductions étaient inévitables puisque plusieurs entreprises se sont surévaluées depuis la légalisation du cannabis récréatif, en plus de s’engager dans une course pour se tailler une place parmi les plus gros joueurs du secteur.

Experts predict more cannabis layoffs and executive departures coming this year

Experts predict more cannabis layoffs and executive departures coming this year

Lisa Campbell, the chief executive officer of cannabis sales and marketing company Mercari Agency, said a lot of companies spent too much of their time overvaluing their companies and engaging in a war to be the biggest brand.

"A lot of money was burned through and there wasn't so much focus on quality or execution because the focus was on who could send out more press releases and acquire the most companies," she said.

"We all kind of saw the writing on the wall and that many companies were running out of money. It makes sense that a shakeup was inevitable. It was just a question of when."

She has noticed industry morale is low, especially because of the departures of so many leaders that shepherded companies through the early days of legalization and shaped the industry into its current form.