With so much COVID-19 doom and gloom online, some in the cannabis community have opted to turn the channel with what they call “care-mongering” on Instagram.

People have been dropping off or mailing cannabis-related products, including pot seeds, to friends, explained Lisa Campbell, the Toronto-based CEO of the cannabis sales and marketing company, Mercari Agency Ltd.

“A lot of people have been talking about care-mongering as opposed to fear-mongering where you can go down these YouTube or Google spirals where you’re just reading about horrible things happening,” said Campbell.

“People are trying to move away from a state of fear to a state of caring on social media,” she added. “What I’ve noticed is there’s this trend, especially on Instagram, where the cannabis community is really strong, with care-mongering with cannabis. So it all started the first package I got.”