Lisa Campbell
11 Canadian women in weed smashing the grass ...

Lisa Campbell is one of the well-respected thought leaders in the cannabis space.

11 Canadian women in weed smashing the grass ceiling
Lisa Campbell
Cannabis Is Taking Away From Beer Market Share ...

Infused cannabis products started trickling into the Canadian market in December, but wider distribution isn’t expected until later this quarter.

Lisa Campbell, CEO of Mercari Agency, a Toronto-based cannabis consultancy, noted that hurdles stand in the way of beer companies looking to capitalize on cannabis beverages – especially regulatory barriers.

For example, beer makers are unable to produce cannabis beverages unless they build out a separate facility – or partner with someone who already has a separate facility.

That adds significant cost and limits synergy.

Many cannabis beverage joint ventures with some of the biggest brewers have yet to launch a product despite such products being legal, she said.

“The ban of alcohol branding and nomenclature means beer brands can’t capitalize on their existing brands to gain cannabis market share.”

Cannabis Is Taking Away From Beer Market Share Following Legalization
Lisa Campbell
Lifford rebrands to Mercari ahead of launch of ...

Canadian cannabis sales agency Lifford Cannabis is rebranding to Mercari Agency to better establish itself as a pure-play legal pot sales and marketing agency. The company, which previously operated alongside its agency that focused on alcohol sales, looks to focus its efforts on its wholesale cannabis brokerage business and working with federally-authorized cannabis licence holders. Mercari is also expanding its business nationally ahead of Canada’s launch of Cannabis 2.0 products early next year after previously focusing exclusively on Ontario, B.C. and Alberta, the company said in a statement.

Lifford rebrands to Mercari ahead of launch of Cannabis 2.0 products
Lisa Campbell
Cannabis: les experts s'attendent à d'autres ...

Selon la chef de la direction de la société de vente et de commercialisation de cannabis Mercari Agency, Lisa Campbell, ces réductions étaient inévitables puisque plusieurs entreprises se sont surévaluées depuis la légalisation du cannabis récréatif, en plus de s’engager dans une course pour se tailler une place parmi les plus gros joueurs du secteur.

Cannabis: les experts s'attendent à d'autres coupes d'emplois
Lisa Campbell
Select Wine Merchants acquires Lifford Wine ...

Select Wine Merchants announced today that an agreement has been reached to purchase 100% ownership of Lifford Wine & Spirits. As a wholly owned subsidiary of Select Wines, Lifford will continue to operate as a separate wine agency with its own field sales team focused on the on-trade and direct to consumer channels. The objective of this transaction is to accelerate Lifford’s growth while increasing Select Wines’ distribution to Ontario restaurants and consumers.

Select Wine Merchants acquires Lifford Wine & Spirits

Women in Cannabis

International Women's Day

International Women’s Day is celebrated every year on March 8th to commemorate the social, economic, cultural and political achievements of women. It is also a day to raise awareness about the struggles women face and the need to continue working towards gender equality. This year’s theme is “Choose to Challenge”, encouraging people to challenge gender bias and inequality in all aspects of life.

The history of International Women’s Day can be traced back to the early 1900s when women around the world started demanding better working conditions, voting rights, and an end to discrimination. In 1908, 15,000 women marched through New York City demanding shorter working hours, better pay and voting rights. The following year, the first National Women’s Day was observed in the United States on February 28th. In 1910, an International Women’s Conference was held in Copenhagen, where it was proposed that a Women’s Day be held annually. The idea was widely accepted and International Women’s Day was celebrated for the first time in Austria, Denmark, Germany, and Switzerland on March 19th, 1911.

Since then, International Women’s Day has become a global celebration of women’s achievements and a call to action for gender equality. It is an opportunity to celebrate the progress that has been made in advancing women’s rights, while also recognizing the challenges that still exist.

This year’s theme, “Choose to Challenge”, highlights the importance of taking action to challenge gender bias and inequality. It encourages people to speak out against discrimination and to actively work towards creating a more inclusive and equal world. Whether it’s in the workplace, at home, or in the community, there are many ways to challenge gender bias and inequality.

One of the key ways to challenge gender bias is by promoting women’s leadership and empowerment. This includes supporting women to take on leadership roles, advocating for women’s rights, and providing opportunities for women to learn and grow. It also involves addressing systemic barriers that prevent women from reaching their full potential, such as unequal pay, lack of access to education and healthcare, and gender-based violence.

Another way to challenge gender bias is by promoting diversity and inclusion. This means creating a culture that values and respects the diversity of women’s experiences, backgrounds, and identities. It involves recognizing and addressing the intersecting forms of discrimination that women face, such as racism, ableism, and homophobia.

Finally, it’s important to challenge gender bias by raising awareness and starting conversations about the issues that women face. This can be done through social media campaigns, events, and other forms of advocacy. By speaking out and sharing stories, we can build solidarity and create change.

International Women’s Day is a reminder of the ongoing struggle for gender equality, and the need to continue working towards a more just and equitable world. By choosing to challenge gender bias and inequality, we can create a better future for all women.

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