As Canada prepares to reintegrate cannabis into society after an almost 100-year deep freeze, the palpable anticipation in the retail sector is evident. This includes the massive wine, beer, and spirits industries as well.

Canada’s wine industry alone hovers around the $9 billion mark annually, according to a report commissioned for Canadian wine trade associations. For cannabis, a recent report from a major Canadian bank revealed conservative estimates that show the recreational marijuana industry could grow to $6.5 billion per year by 2020.

“The wine world is already really experienced with the supply chain in Canada,” said Lisa Campbell, the cannabis portfolio specialist at Lifford Wine & Spirits in an interview with Marijuana.com.

Campbell was also quick to point out some of the similarities between wine and cannabis.